When Avril Lavigne burst onto the scene in the early 2000’s I have to say that I warmed to the Canadian singer-songwriter quite quickly and, though not my usual music taste, she did come up with some cracking tunes like ‘Complicated‘ and ‘I’m With You‘ which sounded good on the radio.
Fast forward a decade or so and you have ‘Hello Kitty‘!! People have accused the video of being racist and whatever but in my opinion it’s main crime is that it is an absolutely awful song!! Truly terrible and quite possibly one of the worst songs ever! Oh and for the record, the accusations of racism are pathetic and wide of the mark.
As always with music videos the action comes thick and fast with all the footage edited together and interspersed throughout its 3:16 duration. It was filmed in March 2014 off the back of her Asian tour and wrapped in 12 hours.
Miyahsita Park (above) at 1-15-9 Shibuya was where all the homeless people of the area converged a few years back but it’s gone through a slight rejuvenation since then and Avril and the four identical looking dancers in the background (the idea of the Japanese director before anyone plays the racism card!) stood on the bridge behind the climbing area and between the two futsal (similar to 5-a-side football) pitches. The trains travel over the bridge in their background and the yellow logo of Tower Records is clearly visible beyond that.
Candy-a-go-go (1-7-1 Jingumae, Shibuya-ku) on Takeshita-dori in Harajuku is situated on the lower half of the street on the right assuming you’re walking down the street from JR Harajuku station.
Needless to say that this popular shopping street is always jam-packed with young girls and tourists alike and trying to get any clear shots in this American-style candy store (below) is not easy! The music video for this song is even played on the TV screens behind the sales assistants.
The sake and sushi scenes (below) could quite frankly have been filmed anywhere and quite possibly not even in a restaurant.
The black and white Harajuku backstreet scenes feature the Ralph Lauren store (4-25-15 Jingumae, Shibuya-ku) to the left of Avril (below) and this shopping lane is the third street on your left going towards Omotesando after the Meiji-dori and Omotesando-dori junction.
You can see the ‘TF Top 10……Music Videos Filmed in Japan’ here
I have not yet seen this video which surprises me as I like Avril, Japan AND Hello Kitty.
I will have to search this video out and see for myself.
Thanks for sharing Tokyo Fox.
I have no real problems with all three (yes, even hello kitty!) but the combination of them all in this song/video is not good I’m afraid! All harmless stuff though and nothing is deserving of the harsh criticism its got (he says having slagged it off himself!!). Have you seen the video yet Troy?
Not yet. Will do so now. Stand by…
Ok, so, uh, Avril is still hot regardless of my opinion of this song which is…
…well, it has what to do with “Hello Kitty”? as far as I can tell nothing. So what is the point of the song? I suspect she is toying with the idea of doing a dub step song that will be played over and over at the dub step clubs. Also, it may be an attempt to keep her mug on video screens and by writing a song called HELLO KITTY she could be trying to manip the Search Engines such as BING (YAHOO) or GOOGLE to CRAWL around and rank her pages blah blah blah
I dunno. Avril is hot. Now excuse me while I grab a glass of milk, turn the lights (and the volume) down low and watch the video again. 😛
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I’m 13, and LOVE this video!!! Avril is AWESOME!
Avril is awesome yes but this song isn’t!! Nice to hear your opinion though and good that you can tell an old fart like me that I’m wrong!!
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