These days the people behind club social media accounts always seem to be thinking of interesting and creative ways to market fixtures whether it’s based on geography, personnel who have represented both teams, kit colours (the orange/green/purple derby etc.), similar sounding names (Kashiwa and Kashima), anagrams (Tokyo & Kyoto) and so on. I decided to get in on the act too by creating a hashtag for my own special day of events.
For a couple of months now I’d had an early evening football match featuring Shimizu S-Pulse earmarked for attendance. Then, a bit more recently I became aware of a rugby match taking place earlier the same afternoon and a short time later I realised that I could easily go to both as they were taking place quite literally just down the road from one another. Two different sports on the same day and both of the “home” teams play in the same colour. Not only that but they were both Continue reading









