Coca-Cola is undoubtedly the most famous and popular soft drink in the world and though its everywhere in Japan it’s not the number one drink here. That honour goes to green tea which is such a major part of its culture. The Coca-Cola Company even produce cold green tea bottles here in order to make up for not having their cola products at the top of the pile.
However, there is now green tea flavoured ‘Coca-Cola Plus’ containing catechins (tea antioxidants) which I tried out yesterday and I can’t say I even noticed the flavouring in it which is supposed to leave an aftertaste. The drink is reportedly being targeted at women in their 20’s and 30’s who are ‘concerned about health and beauty’ which is no doubt a load of marketing b*lllocks but I guess releasing all these weird flavours (nothing compared to rivals Pepsi who have another strange Japan-only flavour about to be released soon) means that the brand name is constantly in the picture amid competition in an industry where healthier drinks are becoming more popular.